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WATI Ads Report

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📊 Ads Weekly Report — W19 | May 4–10, 2026

Total Spend: $86,326.13 (Meta + Google) · Password protected

1. Executive Pulse

📘 Meta

This week spend rose +48.6% to $7,824 while Total Leads held nearly flat at 948 (+0.6%), driving CPL up +47.6% to $8.25. The efficiency gain came from Clicks (+61%) and Trials (+36.7% to 175), but impressions fell -16.8%, signalling reach compression. India's Kaliber-Test campaign ($1,134 at $11.81 CPL, 96 trials) is the standout performer and warrants immediate budget priority.

📗 Google Ads

Spend increased 13.5% WoW to $39,250.91 but conversions declined 3.4%, pushing Cost/Conversion up 17.5% to $21.40. LATAM dominance continues with $11,976 spend (30.5% of total) and exceptional $14 CPA, while US market underperforms at $105 CPA with only 79 conversions.
2. Meta Ad Report
Volume
MetricThis WeekLast WeekWoW
Spend $7,824.31 $5,264.21 ▲ +48.6%
Impressions 6,983,851 8,394,421 ▼ -16.8%
Link Clicks 22,646 14,070 ▲ +61.0%
CTR 0.32% 0.17% ▲ +93.5%
CPC $0.35 $0.37 ▼ -5.4%
Conversions
MetricThis WeekLast WeekWoW
Lead Form 773 814 ▼ -5.0%
Trials 175 128 ▲ +36.7%
Demo Leads 204 177 ▲ +15.3%
Total Leads 948 942 ▲ +0.6%
CPL $8.25 $5.59 ▲ +47.6%
Leads Breakdown
MetricSpendLeadsPaid (HS)Cost/PaidWoW (est.)
Lead Form$1,000.387736$166.73—
Website Trial$7,324.841751$7,324.84—
Demo (Complete Reg.)—204———

* WoW (est.) based on Paid (HS)

▶ 3. Platform Breakdown — Campaign Detail
CampaignObj.StatusSpend ⇅Impr. ⇅Link Clicks ⇅CTR ⇅CPC ⇅Lead Form ⇅Trials ⇅Demo ⇅Total Leads ⇅CPL ⇅
Wati_Meta_US_IG_LeadGen—⏸ PAUSED$1,264.5713,354930.70%$13.6005—5$252.91
Wati_IN_EN_FB_Test_LeadGen_Prospecting_Desktop_Kaliber-Test—🟢 ACTIVE$1,134.22636,3112,0660.32%$0.550963696$11.81
Wati_US_EN_Social_I_WhatsApp-Business-API-MDF_StartTrial—🟢 ACTIVE$958.209,002901.00%$10.6502—2$479.10
Wati_Meta_US_IG_LeadGen_StartTrial—🟢 ACTIVE$799.255,337671.26%$11.930414$199.81
Wati_Africa_Lead—🟢 ACTIVE$550.19778,1506,7690.87%$0.087522157754$0.73
Wati_US_EN_Social_I_WhatsApp-Business-API-MDF—⏸ PAUSED$486.473,48437510.76%$1.3002—2$243.24
Wati_IN_EN_Social_I_WhatsApp-Business-API-MDF_StartTrial—🟢 ACTIVE$467.80149,8904350.29%$1.080515$93.56
Wati_UK_Lead—🟢 ACTIVE$450.198,011981.22%$4.59211722$20.46
Wati_EG_Traffic—🟢 ACTIVE$313.813,029,6024,2990.14%$0.070616$52.30
Wati_IN_EN_Social_I_WhatsApp-Business-API-MDF—⏸ PAUSED$293.2665,0625,1947.98%$0.06013—13$22.56
Wati_Africa_Traffic—🟢 ACTIVE$218.551,290,1401,8100.14%$0.12013113$16.81
Wati_UK_Traffic—🟢 ACTIVE$162.31359,430100.00%$16.2300—0—
Wati_GB_EN_Social_I_WhatsApp-Business-API_StartTrial—🟢 ACTIVE$152.713,309320.97%$4.7701—1$152.71
Wati_AF_EN_Social_I_WhatsApp-Business-API_StartTrial—🟢 ACTIVE$142.0342,7813020.71%$0.47016—16$8.88
Wati_GB_EN_Social_I_WhatsApp-Business-API—⏸ PAUSED$108.041,432594.12%$1.8300—0—
Wati_TR_Traffic—🟢 ACTIVE$104.55556,9307470.13%$0.1400—0—
Wati_AF_EN_Social_I_WhatsApp-Business-API—⏸ PAUSED$93.5917,4831200.69%$0.7809—9$10.40
Wati_GB_EMEA_Meta_Remarket_BOFU_SignUp—🟢 ACTIVE$63.726,058430.71%$1.4800—0—
Wati_TR_EN_Social_I_WhatsApp-Business-API_StartTrial—🟢 ACTIVE$36.685,832250.43%$1.4700—0—
Wati_TR_EN_Social_I_WhatsApp-Business-API—⏸ PAUSED$23.082,198110.50%$2.1000—0—
Wati_IN_EN_Social_I_Instagram-Automation_StartTrial—🟢 ACTIVE$1.095511.82%$1.0900—0—
Total$7,824.316,983,85122,6460.32%$0.35773175204948$8.25
5. Regional Budget Allocation
RegionSpend% BudgetTrialsLead FormDemoTotal LeadsCPL
Paid (HS)
🇮🇳 India $1,896.3724.2% 1140 37 114$16.63 —
🇺🇸 United States $3,508.4944.8% 130 1 13$269.88 —
🌍 Rest of World $1,168.6714.9% 40752 158 792$29.22 7
🌙 Middle East $313.814.0% 60 1 6$52.30 —
🇪🇺 Europe $936.9712.0% 221 7 23$468.49 —
Total$7,824.31100.0% 175773 204948 $44.71 7
2A. Best & Worst Performing Ads — by Region
▶ 🇮🇳 India
🔺 Trial Ads
Best — Lowest CPT
standard_brand_video_habuild_8s_cep1d_IG-refresh
Wati_IN_EN_FB_Test_LeadGen_Prospecting
💰 $3 Trials: 2 CPT: $1.81
standard_brand_video_in-s1_dark
Wati_IN_EN_Social_I_WhatsApp-Business-
💰 $2 Trials: 1 CPT: $2.09
standard_brand_video_manual-reminders_8s_cep3d_IG-
Wati_IN_EN_FB_Test_LeadGen_Prospecting
💰 $16 Trials: 4 CPT: $4.05
Worst / No Conv.
standard_brand_video_gen-s2-india_light
Wati_IN_EN_Social_I_WhatsApp-Business-
💰 $58 Trials: 0 CPT: $0.00
standard_brand_video_in-s1_light
Wati_IN_EN_Social_I_WhatsApp-Business-
💰 $39 Trials: 0 CPT: $0.00
standard_brand_image_wa-calling-sales-light_IG-ref
Wati_IN_EN_FB_Test_LeadGen_Prospecting
💰 $35 Trials: 0 CPT: $0.00
▶ 🇺🇸 United States
🔺 Trial Ads
Best — Lowest CPT
standard_brand_video_gen-s2-global_light
Wati_US_EN_Social_I_WhatsApp-Business-
💰 $40 Trials: 1 CPT: $40.23
standard_brand_video_gen-p2-global_light
Wati_US_EN_Social_I_WhatsApp-Business-
💰 $49 Trials: 1 CPT: $49.29
Wati_US_IG_Carousel2_Light_Open24x7_BroadAudience
Wati_Meta_US_IG_LeadGen_StartTrial
💰 $60 Trials: 1 CPT: $60.10
Worst / No Conv.
standard_brand_video_gen-p2-global_light
Wati_US_EN_Social_I_WhatsApp-Business-
💰 $566 Trials: 0 CPT: $0.00
Wati_Carousel_DarkCreative_PainToSales
Wati_Meta_US_IG_LeadGen
💰 $232 Trials: 0 CPT: $0.00
Wati_SingleBanner_DarkCreative_SalesAngle
Wati_Meta_US_IG_LeadGen_StartTrial
💰 $153 Trials: 0 CPT: $0.00
▶ 🌍 Rest of World
🔺 Trial Ads
Best — Lowest CPT
standard_brand_video_gen-s2-global_light
Wati_AF_EN_Social_I_WhatsApp-Business-
💰 $14 Trials: 4 CPT: $3.67
standard_brand_video_gen-m1-global_light
Wati_AF_EN_Social_I_WhatsApp-Business-
💰 $11 Trials: 2 CPT: $5.79
20260224_Brand Awarenenss-WatiUSP_Static Carousel
Wati_Africa_Traffic
💰 $8 Trials: 1 CPT: $8.05
Worst / No Conv.
20260224_Brand Awarenenss-Marketing Funnel_Static
Wati_TR_Traffic
💰 $93 Trials: 0 CPT: $0.00
standard_brand_video_gen-m1-global_light
Wati_TR_EN_Social_I_WhatsApp-Business-
💰 $26 Trials: 0 CPT: $0.00
standard_brand_video_gen-p1-global_light
Wati_TR_EN_Social_I_WhatsApp-Business-
💰 $17 Trials: 0 CPT: $0.00
📋 Lead Form Ads
Best — Lowest CPLF
Marketing-funnel_IMG_1_Feb26
Wati_Africa_Lead
💰 $0 LF: 1 CPL Form: $0.33
standard_brand_image_wa-calling-sales-light_D2C_Af
Wati_Africa_Lead
💰 $2 LF: 5 CPL Form: $0.42
standard_brand_image_wa-calling-sales-light_Edtech
Wati_Africa_Lead
💰 $4 LF: 11 CPL Form: $0.45
Worst
standard_brand_image_ai-chatbot-dark_Healthcare_Af
Wati_Africa_Lead
💰 $5 LF: 6 CPL Form: $0.92
standard_brand_image_ai-chatbot-dark_Edtech_Africa
Wati_Africa_Lead
💰 $499 LF: 676 CPL Form: $0.74
standard_brand_image_ai-chatbot-dark_D2C_Africa
Wati_Africa_Lead
💰 $35 LF: 53 CPL Form: $0.68
▶ 🌙 Middle East
🔺 Trial Ads
Best — Lowest CPT
20260224_Brand Awarenenss-Marketing Funnel_Static
Wati_EG_Traffic
💰 $292 Trials: 6 CPT: $48.81
Worst / No Conv.
20260224_Brand Awarenenss-Testimonial_Static Carou
Wati_EG_Traffic
💰 $11 Trials: 0 CPT: $0.00
20260224_Brand Awarenenss-WatiUSP_Static Carousel
Wati_EG_Traffic
💰 $9 Trials: 0 CPT: $0.00
20260224_Brand Awarenenss-Marketing Funnel_Static
Wati_EG_Traffic
💰 $292 Trials: 6 CPT: $48.81
▶ 🇪🇺 Europe
🔺 Trial Ads
Best — Lowest CPT
standard_brand_video_gen-p2-global_light
Wati_GB_EN_Social_I_WhatsApp-Business-
💰 $139 Trials: 1 CPT: $139.99
1_Video
Wati_UK_Lead
💰 $307 Trials: 1 CPT: $307.33
Worst / No Conv.
20260224_Brand Awarenenss-Testimonial_Static Carou
Wati_UK_Traffic
💰 $151 Trials: 0 CPT: $0.00
standard_brand_video_gen-p2-global_light
Wati_GB_EN_Social_I_WhatsApp-Business-
💰 $82 Trials: 0 CPT: $0.00
Support_Agent_SI
Wati_GB_EMEA_Meta_Remarket_BOFU_SignUp
💰 $58 Trials: 0 CPT: $0.00
📋 Lead Form Ads
Best — Lowest CPLF
standard_brand_image_unified-inbox-dark_Fashion_UK
Wati_UK_Lead
💰 $3 LF: 1 CPL Form: $3.15
1_Video
Wati_UK_Lead
💰 $307 LF: 16 CPL Form: $19.21
1_Video
Wati_UK_Lead
💰 $122 LF: 4 CPL Form: $30.56
Worst
1_Video
Wati_UK_Lead
💰 $122 LF: 4 CPL Form: $30.56
1_Video
Wati_UK_Lead
💰 $307 LF: 16 CPL Form: $19.21
standard_brand_image_unified-inbox-dark_Fashion_UK
Wati_UK_Lead
💰 $3 LF: 1 CPL Form: $3.15
6. Flags & Observations

📘 Meta

  • ⚠️ CPL surge +47.6% W/W ($5.59 → $8.25)
    Blended CPL jumped from ~$5.59 to $8.25 on a +$2,560 spend increase with only +6 net new leads. US region is the primary drag at $269.88 CPL on $3,508 spend delivering only 13 leads. Reallocate US budget to IN Kaliber-Test which is producing trials at $11.81.
  • ⚠️ Wati_US_EN_Social_I_WhatsApp-Business-API-MDF_StartTrial — CPL $479.10 on $958 spend
    $958.20 spent this week yielding only 2 trials at $479.10 CPL. CPM is $106.44 and CTR is 0.9998%, indicating audience saturation or misaligned creative. Pause or cap daily budget at $50 pending creative refresh.
  • ⚠️ Wati_Meta_US_IG_LeadGen — CPL $252.91, CTR only 0.70%
    $1,264.57 spent returning 5 leads at $252.91 CPL with CTR at 0.6964% and CPM $94.70. Performance is well below acceptable US benchmarks for this spend level. Reduce budget by 50% and test new creative angles targeting bottom-funnel intent.
  • ⚠️ Wati_IN_EN_FB_Test_LeadGen_Prospecting_Desktop_Kaliber-Test — CTR below 0.5% (0.3247%)
    Despite strong CPL of $11.81 and 96 trials on $1,134 spend, CTR is 0.3247% — below the 0.5% threshold. Low CTR risks ad relevance score degradation and CPM creep at scale. A/B test new ad copy or visuals to lift CTR above 0.5% before aggressive scaling.
  • ⚠️ India trials surge: 114 trials at $16.63 CPL (+strong W/W contribution)
    India region delivered 114 of 175 total trials (65%) at blended CPL of $16.63 on $1,895 spend. Kaliber-Test alone drove 96 trials at $11.81 CPL. This is the highest-volume, lowest-cost trial source across all regions and justifies immediate budget increase.

📗 Google Ads

  • ⚠️ US Market Inefficiency
    US region spending $8,304 (21% of budget) for only 79 conversions at $105 CPA—5x higher than LATAM and 4.7x higher than company average. Immediate reallocation needed.
  • ⚠️ Overall ROAS Deterioration
    13.5% spend increase yielding 3.4% conversion decrease indicates campaign fatigue or quality degradation. Cost/Conv rising 17.5% signals inefficient budget deployment.
  • ⚠️ LATAM Campaign Excellence
    BR_latam_pmax demo campaign delivers $3 CPA on $720 spend with 234 conversions—exceptional benchmark. LATAM region averaging $14 CPA suggests proven product-market fit.
  • ⚠️ Europe Underinvestment Opportunity
    Europe spending only $1,449 (3.7% of budget) with $51 CPA. Low volume prevents optimization; test scaling with successful LATAM playbook.
7. Proposed Actions

📘 Meta

Execute — High Confidence

  • ▶ Scale Wati_IN_EN_FB_Test_LeadGen_Prospecting_Desktop_Kaliber-Test — increase daily budget by 40% immediately given 96 trials at $11.81 CPL
  • ▶ Pause Wati_US_EN_Social_I_WhatsApp-Business-API-MDF_StartTrial — $479.10 CPL on $958 spend with only 2 trials is unsustainable; pause and redirect spend to IN
  • ▶ Cut Wati_Meta_US_IG_LeadGen budget by 50% — $252.91 CPL on $1,264 spend; retain residual budget for creative testing only
  • ▶ Reduce Wati_US_EN_Social_I_WhatsApp-Business-API-MDF daily cap to $50 — $243.24 CPL on $486 spend with 2 leads warrants near-pause status
  • ▶ Launch CTR-optimised creative test in Wati_IN_EN_FB_Test_LeadGen_Prospecting_Desktop_Kaliber-Test — current CTR 0.3247% risks quality score drop; test 2 new ad variants targeting CTR >0.5%

Monitor

  • • Pause Wati_US_EN_Social_I_WhatsApp-Business-API-MDF_StartTrial if CPL > $300 by 2025-07-25
  • • Pause Wati_Meta_US_IG_LeadGen if CPL > $200 by 2025-07-25
  • • Alert if Wati_IN_EN_FB_Test_LeadGen_Prospecting_Desktop_Kaliber-Test CPL exceeds $20 by 2025-07-28
  • • Alert if blended account CPL exceeds $10.00 by 2025-07-28
  • • Scale Wati_IN_EN_FB_Test_LeadGen_Prospecting_Desktop_Kaliber-Test budget +20% additional if weekly trials >= 120 by 2025-07-28

📗 Google Ads

Execute — High Confidence

  • ▶ Pause or reduce US campaigns to 5% of budget immediately; reallocate $7,000+ to LATAM and ROW high-performers
  • ▶ Replicate BR_latam_pmax_demo playbook (targeting, creative, offer structure) to Colombia, Argentina, and Mexico campaigns
  • ▶ Audit US campaign creative, landing pages, and audience targeting—benchmark against $14 LATAM CPA to identify gaps
  • ▶ Test scaling Africa_PMax campaign with additional $2,000 budget given $11 CPA efficiency
  • ▶ Implement strict CPA caps: set $18 max for new spend, pause any campaign exceeding $30 CPA

Monitor

  • • Track daily US campaign performance; flag if CPA remains above $80 for 3 consecutive days
  • • Monitor LATAM conversion trend—ensure 3.4% WoW decline doesn't extend to top 5 campaigns
  • • Measure attribution lag between spend increase and conversion reporting (13.5% spend vs -3.4% conv timing)
  • • Track Cost/Conv by campaign daily; alert if any performer exceeds their historical average by 25%+
  • • Monitor audience overlap between underperforming US and high-performing LATAM campaigns
8. Look-Ahead

📘 Meta

  • → India Scaling Risk: Aggressively increasing Kaliber-Test budget risks CPM inflation in the IN desktop prospecting audience — monitor CPM (currently $1.78) daily; if it crosses $3.50, throttle spend increases to 20% weekly maximum.
  • → US Strategy Pivot: With $3,508 spent in US yielding only 13 leads at $269.88 CPL, the current US campaign mix is structurally inefficient — consider consolidating into 1–2 campaigns with retargeting focus and reducing prospecting spend until creative is refreshed.
  • → ROW/Africa Lead Quality Audit: Africa campaign delivered 752 lead form fills at $0.73 CPL on $550 spend — volume is exceptional but lead quality and downstream conversion to paid must be validated before further budget allocation to this region.

📗 Google Ads

  • → LATAM Scaling Window: 5 top campaigns averaging $9 CPA present opportunity to increase LATAM budget allocation to 40% of total spend without proportional CPA increase
  • → US Market Reset: Recommend 2-week pause on underperforming US campaigns to allow creative refreshes and landing page optimization before relaunch at reduced spend levels
  • → Emerging Market Expansion: ROW and Africa showing $11-22 CPA with minimal budget ($7.5K). Allocate discovery budget to test additional African and Southeast Asian territories
9. Google Overview

Spend

$39,250 ▲ +13.5%

Conversions

1,833 ▼ -3.4%

Cost / Conv.

$21.40
CampaignSpend ⇅Conversions ⇅CPA ⇅
Wati_US_Search_Instagram-Automation-Core$2,112.149$234.68
GH_Google_Pmax_MX_LATAM_Geral$1,513.0446$32.40
Wati_Africa_PMax_Prospecting$1,363.60122$11.10
GH_Google_Pmax_CO_LATAM_Geral$1,319.62126$10.47
Wati_US_Search_Competitor_ManyChat$1,292.472$646.24
GH_Google_Search_MX_LATAM_Marketing$913.7221$42.70
[GH]_ES_EURO_Pmax_Trial_Topo$884.3339$22.28
[GH]_BR_LATAM_Pmax_meio_services_BOOKDEMO$878.7964$13.60
GH_Google_Search_MX_LATAM_Sales002$854.5211$71.81
Wati_US_Search_NonBrand_API_LeadGen_New$803.7511$73.07
Wati_Africa_Search_Generic-Feature$757.4228$26.58
[GH]_br_latam_pmax_wati_ia_demo_trial$720.29233$3.08
[HK]_P-Max_Generic_WhatsApp-API_Prospect_zh$680.4311$61.86
[MY]_P-Max_Generic_WhatsApp-API_Prospect_en$639.4131$20.63
[HK]_Search_Brand_Name_High-Intent_zh$617.805$123.56
GH_Google_Search_BR_LATAM_Sales$606.3823$25.80
Wati_US_Search_Brand_LeadGen_New$597.1715$38.53
Wati_US_Search_NonBrand_Chatbot_LeadGen_New$587.508$69.12
Wati_US_Search_Instagram-Automation-Core_Broad$557.093$185.70
[MY]_Search_Brand_Name_High-Intent_en$554.0133$16.79
[GH]_PT_EURO_Search_Trial+Demo_Topo$503.0217$29.59
Wati_Africa_Search_Generic-Function-Marketing$502.339$54.01
Wati_US_PMax_Prospecting$465.039$51.67
Wati_Africa_Search_Competitor$454.571$303.05
Wati_EG_Search_Generic-Feature$451.5734$13.28
Wati_ANZ_Search_Insta-Automation$427.282$213.64
[GH]_AR_LATAM_Pmax_Trial_Topo$426.9648$8.79
GH_Google_Search_BR_LATAM_Marketing$408.2534$12.01
Wati_US_Search_Competitor_Broad_ManyChat$365.035$73.01
Wati_US_Search_Competitor_LeadGen_New$362.132$181.06
Wati_UK_EMEA_pmax_Low-Intent_All_NB_Phrase_SignUp$360.116$60.02
GH_Google_Pmax_BR_LATAM_Shopify$355.3723$15.45
[GH]_BR_LATAM_Search_Institucional_Concorrentes_BOOKDEM$354.8812$29.57
Wati_US_Search_Brand_LeadGen_Broad_New$332.014$83.00
Wati_US_Search_NonBrand_API_LeadGen_Broad_New$331.723$110.57
[GH]_AR_LATAM_Search_Trial_Topo$322.4535$8.98
Wati_IN_APAC_Search_High-Intent_Broadcast_NB_Phrase_Sig$321.9321$14.97
[SG]_Search_Brand_Name_High-Intent_en$319.8412$25.59
Wati_US_Search_NonBrand_Marketing_LeadGen_New$302.066$50.34
GH_Google_Search_CO_LATAM_Suporte$296.299$32.92
GH_Google_Search_CO_LATAM_Sales002$285.5512$22.84
Wati_CA_Search_Brand$279.026$46.50
Wati_UK_Search_Insta-Automation$278.380—
Wati_CA_Search_Generic-Feature$269.723$89.91
[SG]_P-Max_Generic_WhatsApp-API_Prospect_en$267.8812$22.32
Wati_EG_Search_Generic-Function-Marketing$261.5310$24.91
Wati_Africa_Search_Brand$258.7814$17.60
Wati_IN_EN_SEM_TEST_LeadGen_Prospecting_Generic-Marketi$249.5524$10.10
[GH]_BR_LATAM_Search_Shopify$249.266$38.35
Wati_CA_Search_Generic-Function-Customer-Support$245.990—
[GH]_BR_LATAM_Search_Low-Intent_Marketing_NB_Phrase_Pur$244.2719$12.53
Wati_Africa_Search_Generic-Function-Customer-Support$238.452$119.22
Wati_AU-NZ_Search_Brand$231.096$38.52
Wati_IL_Search_Generic-Feature$227.762$113.88
Wati_EG_Search_Generic-Function-Customer-Support$218.763$72.92
Wati_UK_EMEA_Search_High-Intent_Branded_Brand_Phrase_Si$217.5817$12.50
Wati_TR_Search_Generic-Feature$216.727$30.96
Wati_Africa_Search_Generic-Feature-Calling$208.690—
Wati_IN_APAC_Search_High-Intent_API_NB_Phrase_SignUp$204.5718$11.37
Wati_EG_Search_Competitor$204.514$45.45
Wati_CA_Search_Generic-Function-Marketing$203.681$203.68
Wati_IN_EN_SEM_TEST_LeadGen_Prospecting_Brand-CustomerS$201.753$57.64
Wati_IL_Search_Generic-Feature-API$200.210—
Wati_IL_Search_Competitor$199.335$39.87
Wati_IN_EN_SEM_TEST_LeadGen_Prospecting_Generic-CrossFu$197.1714$14.08
Wati_IL_Search_Brand$196.0810$19.61
Wati_US_Search_NonBrand_Marketing_LeadGen_Broad_New$195.791$195.79
Wati_IN_APAC_Search_High-Intent_Support_NB_Phrase_SignU$188.037$25.07
Wati_EG_Search_Brand$185.7424$7.61
Wati_CA_Search_Generic-Function-Sales$184.090—
Wati_IN_EN_SEM_TEST_LeadGen_Prospecting_Generic-Sales_P$172.513$57.50
Wati_IN_APAC_Search_High-Intent_Branded_Brand_Phrase_Pu$166.244$41.56
GH_Google_Pmax_BR_LATAM_Concorrentes$165.1011$15.01
Wati_CA_Search_Competitor$165.050—
Wati_IN_EN_SEM_TEST_LeadGen_Prospecting_Generic-Custome$164.778$20.60
Wati_Africa_Search_Generic-Edtech$156.934$39.23
Wati_PK_Search_Generic-Feature-API$152.9533$4.59
Wati_IN_APAC_Search_High-Intent_Marketing_NB_Phrase_Sig$143.216$23.87
Wati_PK_APAC_Search_High-Intent_Competitor_Phrase_SignU$141.316$23.55
Wati_IN_APAC_Search_High-Intent_Sales_NB_Phrase_SignUp$139.275$27.85
Wati_UK_EMEA_Search_High-Intent_Competitor_NB_Phrase_Si$137.890—
Wati_IN_APAC_Search_High-Intent_Competitor_Phrase_SignU$135.829$14.30
Wati_PK_APAC_Search_High-Intent_All_NB_Phrase_SignUp$134.5422$5.93
Wati_AU-NZ_Search_Generic-Function-Marketing$131.901$131.90
Wati_UK_Search_Generic-Feature$131.820—
Wati_PK_Search_Generic-Feature-Broadcast$131.0915$8.30
[HK]_Search_Generic_Sales_Wati-For-Sales_zh$130.660—
Wati_IN_EN_SEM_TEST_LeadGen_Prospecting_Brand-CrossFunc$129.1616$8.07
Wati_AU-NZ_Search_Generic-Function-Customer-Support$124.820—
Wati_PK_Search_Generic-Feature-Chatbot$122.287$15.68
Wati_TR_Search_Competitor$121.554$30.39
GH_Google_Pmax_BR_LATAM_Remarketing$118.993$30.51
Wati_AU-NZ_Search_Generic-Feature$118.712$59.35
Wati_EG_Search_Generic-Function-Sales$116.961$116.96
[SG]_Search_Competitors_Competitors_High-Intent_en$114.143$38.05
GH_Google_Pmax_BR_LATAM_Automação$113.973$37.99
Wati_GR_IT_EMEA_Search_High-Intent_Branded_Brand_Phrase$112.672$56.34
[SG]_Search_Generic_Sales_Wati-For-Sales_en$109.782$54.89
Wati_EG_AFRICA_Search_High-Intent_Sales_NB_Phrase_SignU$107.492$53.74
Wati_Africa_Search_Generic-Function-Sales$107.480—
Wati_TR_PMax_Prospecting$104.352$52.17
[HK]_Search_Competitors_Competitors_High-Intent_zh$101.011$101.01
Wati_AU-NZ_Search_Generic-Function-Sales$97.120—
[MY]_Search_Generic_Feature_API_en$95.947$12.46
[MY]_Search_Generic_Feature_Broadcast_en$91.202$45.60
Wati_GR_IT_EMEA_pmax_Low-Intent_All_NB_Phrase_SignUp$91.073$30.36
Wati_PK_Search_Brand$89.4727$3.22
Wati_IN_EN_SEM_TEST_LeadGen_Prospecting_Generic-CrossFu$88.291$88.29
Wati_PK_APAC_pmax_Low-Intent_All_NB_Open_SignUp$86.7314$6.20
Wati_IN_APAC_Search_Medium-Intent_Integration_NB_Open_S$86.3612$7.20
Wati_PK_Search_Generic-Feature$85.734$19.05
Wati_GR_IT_Search_Generic-Feature$84.480—
GH_Google_Search_CO_LATAM_Marketing$81.535$14.82
Wati_IN_EN_SEM_TEST_LeadGen_Prospecting_Brand-CrossFunc$79.094$19.29
GH_Google_Search_BR_LATAM_Suporte$78.612$31.44
Wati_IN_EN_SEM_TEST_LeadGen_Prospecting_Brand-Marketing$75.176$12.53
Wati_TR_Search_Brand$74.025$14.80
Wati_IN_APAC_Search_High-Intent_Insta-DM_NB_Phrase_Sign$73.475$14.69
Wati_AU-NZ_Search_Competitor$71.230—
GH_Google_Search_BR_LATAM_Automation$70.843$23.61
Wati_IN_EN_SEM_TEST_LeadGen_Prospecting_Generic-Marketi$68.697$9.81
[ID]_Search_Generic_Feature_Chatbot_en$68.2743$1.59
[GH]_BR_LATAM_Search_Institucional_Marca_BOOKDEMO$66.4434$1.94
[ID]_Search_Generic_Feature_API_en$66.3231$2.14
GH_Google_Pmax_BR_LATAM_Suporte$52.680—
[MY]_Search_Generic_Feature_Marketing_en$46.713$15.57
[MY]_Search_Competitors_Competitors_High-Intent_en$45.301$45.30
[ID]_Search_Generic_Feature_Broadcast_en$44.729$4.97
[GH]_BR_LATAM_Search_Institucional_Marca_BOOKDEMO Home$44.5126$1.66
[SG]_Search_Generic_Feature_Marketing_en$39.850—
Wati_IN_EN_SEM_TEST_LeadGen_Prospecting_Brand-Sales_Dis$36.002$18.00
[ID]_P-Max_Generic_WhatsApp-API_Prospect_en$31.275$6.25
Wati_UK_EMEA_Search_High-Intent_Calling_NB_Phrase_SignU$30.030—
GH_Google_Pmax_BR_LATAM_Marketing$24.722$12.36
[HK]_Search_Generic_Feature_Marketing_zh$24.460—
[MY]_Search_Generic_Feature_Chatbot_en$23.961$23.96
[HK]_Search_Generic_Feature_Broadcast_zh$22.220—
GH_Google_Pmax_BR_LATAM_Geral$21.644$5.41
Wati_IN_EN_SEM_TEST_LeadGen_Prospecting_Brand-Marketing$19.024$4.75
Wati_TR_Search_Generic-Feature-Calling$17.400—
Wati_UK_Search_Generic-Feature-Calling$5.090—
dhivya testing G CTM$0.600—
Wati_IN_EN_SEM_TEST_LeadGen_Prospecting_Generic-Custome$0.000—
Wati_IN_EN_SEM_TEST_LeadGen_Prospecting_Generic-Sales_D$0.000—
🔬 Micro View — Regional Breakdown
▶ 🇮🇳 India
CampaignSpendLFTrialsDemoCPL
Wati_IN_EN_FB_Test_LeadGen_Prospecting_Deskto$1,13409636$11.81
Wati_IN_EN_Social_I_WhatsApp-Business-API-MDF$467051$93.56
Wati_IN_EN_Social_I_WhatsApp-Business-API-MDF$293013—$22.56
Wati_IN_EN_Social_I_Instagram-Automation_Star$100——
💡 India is the top-performing region with 114 trials at $16.63 CPL on $1,895 spend, driven almost entirely by the Kaliber-Test campaign (96 trials at $11.81 CPL); priority region for incremental budget reallocation.
🔺 Best Trial Ads
standard_brand_video_habuild_8s_cep1d_IG-refresh
Wati_IN_EN_FB_Test_LeadGen_Prospecting
💰 $3 Trials: 2 CPT: $1.81
standard_brand_video_in-s1_dark
Wati_IN_EN_Social_I_WhatsApp-Business-
💰 $2 Trials: 1 CPT: $2.09
standard_brand_video_manual-reminders_8s_cep3d_IG-
Wati_IN_EN_FB_Test_LeadGen_Prospecting
💰 $16 Trials: 4 CPT: $4.05
▶ 🇺🇸 United States
CampaignSpendLFTrialsDemoCPL
Wati_Meta_US_IG_LeadGen$1,26405—$252.91
Wati_US_EN_Social_I_WhatsApp-Business-API-MDF$95802—$479.10
Wati_Meta_US_IG_LeadGen_StartTrial$799041$199.81
Wati_US_EN_Social_I_WhatsApp-Business-API-MDF$48602—$243.24
💡 United States consumed $3,508 (45% of total spend) but generated only 13 trials at a blended CPL of $269.88 — the least efficient region by far, with multiple campaigns exceeding $200 CPL and requiring immediate budget cuts or pauses.
🔺 Best Trial Ads
standard_brand_video_gen-s2-global_light
Wati_US_EN_Social_I_WhatsApp-Business-
💰 $40 Trials: 1 CPT: $40.23
standard_brand_video_gen-p2-global_light
Wati_US_EN_Social_I_WhatsApp-Business-
💰 $49 Trials: 1 CPT: $49.29
Wati_US_IG_Carousel2_Light_Open24x7_BroadAudience
Wati_Meta_US_IG_LeadGen_StartTrial
💰 $60 Trials: 1 CPT: $60.10
▶ 🌍 Rest of World
CampaignSpendLFTrialsDemoCPL
Wati_Africa_Lead$5507522157$0.73
Wati_Africa_Traffic$2180131$16.81
Wati_AF_EN_Social_I_WhatsApp-Business-API_Sta$142016—$8.88
Wati_TR_Traffic$10400——
Wati_AF_EN_Social_I_WhatsApp-Business-API$9309—$10.40
Wati_TR_EN_Social_I_WhatsApp-Business-API_Sta$3600——
Wati_TR_EN_Social_I_WhatsApp-Business-API$2300——
💡 Rest of World (primarily Africa) delivered 776 total leads at an exceptional $1.29 CPL on $1,000 spend via lead form campaigns, though trial volume is low (3) and lead quality validation is needed before scaling.
🔺 Best Trial Ads
standard_brand_video_gen-s2-global_light
Wati_AF_EN_Social_I_WhatsApp-Business-
💰 $14 Trials: 4 CPT: $3.67
standard_brand_video_gen-m1-global_light
Wati_AF_EN_Social_I_WhatsApp-Business-
💰 $11 Trials: 2 CPT: $5.79
20260224_Brand Awarenenss-WatiUSP_Static Carousel
Wati_Africa_Traffic
💰 $8 Trials: 1 CPT: $8.05
📋 Best Lead Form Ads
Marketing-funnel_IMG_1_Feb26
Wati_Africa_Lead
💰 $0 LF: 1 CPL Form: $0.33
standard_brand_image_wa-calling-sales-light_D2C_Af
Wati_Africa_Lead
💰 $2 LF: 5 CPL Form: $0.42
standard_brand_image_wa-calling-sales-light_Edtech
Wati_Africa_Lead
💰 $4 LF: 11 CPL Form: $0.45
▶ 🌙 Middle East
CampaignSpendLFTrialsDemoCPL
Wati_EG_Traffic$313061$52.30
💡 Middle East (Egypt Traffic campaign) spent $313.81 yielding 6 trials at $52.30 CPL with a very low CTR of 0.14% — traffic campaign is generating trial conversions but the sub-0.5% CTR and low volume warrant creative review.
🔺 Best Trial Ads
20260224_Brand Awarenenss-Marketing Funnel_Static
Wati_EG_Traffic
💰 $292 Trials: 6 CPT: $48.81
▶ 🇪🇺 Europe
CampaignSpendLFTrialsDemoCPL
Wati_UK_Lead$4502117$20.46
Wati_UK_Traffic$16200——
Wati_GB_EN_Social_I_WhatsApp-Business-API_Sta$15201—$152.71
Wati_GB_EN_Social_I_WhatsApp-Business-API$10800——
Wati_GB_EMEA_Meta_Remarket_BOFU_SignUp$6300——
🔺 Best Trial Ads
standard_brand_video_gen-p2-global_light
Wati_GB_EN_Social_I_WhatsApp-Business-
💰 $139 Trials: 1 CPT: $139.99
1_Video
Wati_UK_Lead
💰 $307 Trials: 1 CPT: $307.33
📋 Best Lead Form Ads
standard_brand_image_unified-inbox-dark_Fashion_UK
Wati_UK_Lead
💰 $3 LF: 1 CPL Form: $3.15
1_Video
Wati_UK_Lead
💰 $307 LF: 16 CPL Form: $19.21
1_Video
Wati_UK_Lead
💰 $122 LF: 4 CPL Form: $30.56

Ads Weekly Report — W19 | May 4–10, 2026 · Auto-generated by WATI Ads Pipeline