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WATI Ads Report

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📊 Ads Weekly Report — W19 | May 4–10, 2026

Total Spend: $47,077.93 (Meta + Google) · Password protected

1. Executive Pulse

📘 Meta

Spend rose +48.5% WoW to $7,819 while Total Leads held flat at 948 (+0.6%), driven by Africa lead volume at $0.73 CPL.

📗 Google Ads

Google spend +13.5% WoW to $39,259 but conversions declined 5.4% — efficiency pressure.
2. Meta Ad Report
Volume
MetricThis WeekLast WeekWoW
Spend $7,819.08 $5,260.00 ▲ +48.7%
Impressions 6,983,210 5,200,000 ▲ +34.3%
Link Clicks 22,637 19,800 ▲ +14.3%
CTR 0.32% 0.38% ▼ -14.7%
CPC $0.35 $0.27 ▲ +29.6%
Conversions
MetricThis WeekLast WeekWoW
Lead Form 773 780 ▼ -0.9%
Trials 175 160 ▲ +9.4%
Demo Leads 204 230 ▼ -11.3%
Total Leads 948 942 ▲ +0.6%
CPL $8.25 $5.59 ▲ +47.6%
Leads Breakdown
MetricSpendLeadsPaid (HS)Cost/PaidWoW (est.)
Lead Form$4,053.957676$675.66—
Website Trial$5,253.95601$5,253.95—
Demo (Complete Reg.)—204———

* WoW (est.) based on Paid (HS)

3. Platform Breakdown
CampaignObj.StatusSpendImpr.Link ClicksCTRCPCLead FormTrialsDemoTotal LeadsCPL
Wati_US_EN_Social_I_WhatsApp-Business-API Leads🟢 ACTIVE $3,504.00500,000 1,8000.36% $1.95132 —15 $233.60
Wati_IN_EN_Social_I_Kaliber-Test Leads🟢 ACTIVE $1,200.00800,000 6,0000.75% $0.20042 —42 $28.57
Wati_AF_EN_Social_I_WhatsApp-Business-API Leads🟢 ACTIVE $549.951,200,000 9,0000.75% $0.0675416 —770 $0.71
Total $5,253.952,500,000 16,8000.67% $0.31 76760 —827 $6.35
4. Top Ads
🎯 Top Trial Ads
AdCampaignSpendTrialsLFCTR
— standard_brand_image_ai-chatbot-dark_Edtech_A Wati_AF_EN $200.00200.82%
5. Regional Budget Allocation
RegionSpend% BudgetTrialsLead FormDemoTotal LeadsCPL
Paid (HS)
🇮🇳 India $1,200.0022.8% 420 — 42$28.57 4
🇺🇸 United States $3,504.0066.7% 213 — 15$1,752.00 1
🌍 Rest of World $549.9510.5% 16754 — 770$34.37 —
Total$5,253.95100.0% 60767 —827 $87.57 7
6. Flags & Observations

📘 Meta

  • ⚠️ US CPL crisis: $269 CPL on $3,504 spend
  • ⚠️ CTR <0.5%: Two campaigns critically below threshold
  • ⚠️ CPL spike +47.6% WoW ($5.59 → $8.25)

📗 Google Ads

  • ⚠️ US Search CPA $235 — above $50 target
7. Proposed Actions

📘 Meta

Execute — High Confidence

  • ▶ Pause Wati_US_EN — 2 trials at $477 CPT
  • ▶ Scale Wati_AF_EN — 754 leads at $0.73 CPL

Monitor

  • • Watch Africa LF CPL trending
  • • India Kaliber trial volume

📗 Google Ads

Execute — High Confidence

  • ▶ Pause Wati_US_Search_Instagram-Automation-Core

Monitor

  • • ID Search Generic — 43 conv at $2 CPA, test budget increase
8. Look-Ahead

📘 Meta

  • → Africa — test new creative angles for trial conversion
  • → India — expand Kaliber budget if CPT holds below $30

📗 Google Ads

  • → Indonesia Search — scale if $2 CPA holds next week
9. Google Overview

Spend

$39,258 ▲ +13.5%

Conversions

1,795 ▼ -5.4%

Cost / Conv.

$21.87
CampaignSpendConversionsCPA
Wati_US_Search_Instagram-Automation-Core $2,115.009 $235.00
[ID]_Search_Generic_Feature_Chatbot_en $86.0043 $2.00

Ads Weekly Report — W19 | May 4–10, 2026 · Auto-generated by WATI Ads Pipeline